Juul's checkered e cigarette journey cut short by FDA ban Reuters Typically, the nicotine laden pods used with Juul and other vape pens contain about the same amount of nicotine as a pack of cigarettes. And some youths are consuming a pod a day. Is JUUL coming back? How the FDA's Reversal Sparks Hope and Controversy in the Vaping World VapeLoft Juul can continue to sell e cigarettes, FDA says