Juul Stock Price Chart Altria (MO) Takes .5 Billion Charge on Juul Stake Altria's $13 billion Juul investment has lost 95% of its value After two costly vaping acquisitions (JUUL & NJOY), Altria shares are down 3% following the first ever authorization of non tobacco, non menthol flavored vapes. This once again raises questions around management's capital allocation in JUUL Valuation PM Insights
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