Juul, the vape device teens are getting hooked on, explained Vox Parents The patented nicotine salt content in one 5% JUUL pod is equivalent to the nicotine in a pack (to 1.5 packs) of cigarettes. Yet, because the JUUL looks like a computer Nicotine formula used by e cigarette maker Juul is nearly identical to the flavor and addictive profile of Marlboro cigarettes : r science How Many Cigarettes Equal One Juul Pod Did you know one Juul pod is nearly equal