IQOS TEREA vs. Regular Cigarettes: Which one is Better? IQOS: A Less Harmful Smoking Alternative Heated tobacco product touted as safer alternative to cigarettes is no less dangerous than smoking, studies find Los Angeles Times A New Kind of Electronic Cigarette. IQOS Tobacco Heating System. Mod for Smoking Stands with a Cigarette Stock Photo Image of marlboro, healthy: 232428574