Blue or Gold? How the brand behind #TheDress monetised viral success Black Maxi Dress With Slit Macy's The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example Remember The Dress? The viral blue and black dress was seen as white and gold by thousands of people. As it turns out, the photo that broke the internet 10 years ago