Blue or Gold? How the brand behind #TheDress monetised viral success What color is the dress? Why do some people see blue and black and some people see gold and white when looking at a single image of a dress? : r askscience 10 years ago everyone was fighting about the colors of the dress. What color do you see? Silver and gold or blue and black? The dress turned 11 and it's STILL white and gold PERIOD. Eleven years later the color swatches are right there and people who see blue and black are proving your eyes lie