How to See the Dress As White and Gold and Black and Blue Business Insider The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example What color is the dress? Why do some people see blue and black and some people see gold and white when looking at a single image of a dress? : r askscience The Science Behind the Black and Blue (or White and Gold) Dress